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TKP Conference Centre 137 Cecil Street, Level 3, Singapore 069537 (Tokyo 1) (map)

No. of Public CPD Points: TBC

Practice Area: Professional Skills

Training Level: General



The legal industry is a regulated domain and for decades, law firms have built their practices through referrals and word of mouth. As law firms prepare to compete, differentiate and scale their brands in modern times, they need to leverage a different arsenal. Given that a law firm is only as good as the collective knowledge and credibility of its lawyers, it is important that law firms use branding and digital strategies to build both the corporate and personal brand identities of the people in the company. This is especially so with more foreign firms setting up on our shores. Diversifying the law firm's service offerings helps boost client retention and puts internationalization as a key growth strategy for businesses.


  • Winnie Lim - Co-Founder, Piquant Ideas 
  • Prantik Mazumdar - Managing Partner, Happy Marketer

For more information, please click here for the publicity brochure.